Today, app promotion gains bigger and bigger importance due to the increasing demand for marketing services, which in turn increases due to a constant flow of new apps onto the market. However, at the same time not everyone can afford a full-fledged marketing campaign – even when the mobile marketing agencies are offering their services at a reduced prices to accommodate as many clients as possible. This means that someone has to do it, even on their own – it's just silly to try to avoid marketing altogether.
That's why we're going to suggest some common practices to let you promote iOS apps on your own – at the very least you will be able to enjoy some mild success and then build upon your results to attract more users.
Don't post news if you've got nothing to show yet. Don't use overused and meaningless buzzwords to try to attract the audience towards your app. Instead, be genuine, polite and try to convince the users with the sheer quality of your app.
To make matters better, look at the reviews of the apps of your competitors as early as possible. Read all of them and take notes. Look for areas where you can improve your app and use it later as an ace up your sleeve – that is, if you manage to improve your app in these areas to the point they are better executed. Then you can use these points in marketing of iOS apps.
There are two common things on the market in almost any industry:
The line between the two is very thin and you need to remember that you want both good marketing and good quality at the same time. While marketing is never too late to start doing, the quality must be top notch on the launch date.
Take your time to test your app. Do even the most stupid things with it – see if it's as foolproof as you want it to be. Ask your friends to help you out and do your best to get honest criticism. Even a simple “I don't know what to do” may point at an error in the code or design, and it's hard to say which one is worse. Once you're satisfied with the quality of your application or game, take a deep breath, double-check everything and launch it with confidence in your potential.
Social networks sites are goldmines of users – that is, if you know how to capture their attention. Consider creating a page or group for your app on every major social network – Facebook, Twitter, Instagram and others. Use them as the news hubs and general places to discuss your app with the audience and promote iOS games and applications by you.
Use the features of every network to your advantage, such as:
There are all kinds of blogs and YouTube channels out there which are focused on mobile apps and games and can be used to promote your app. Don't hesitate to contact them – most of them wouldn't mind featuring your app or reviewing it. However, not everyone is willing to do it for free – especially if we're talking about blogs and channels with hundreds of thousands or even millions of views and tens of thousands of followers.
Trust your gut feeling on this one. If you feel that the investment will return more than you've invested, then fire away – but at the same time try to think it through. Sometimes an additional investment with smaller profit still means that you will capture a chunk of potential audience – which is a good tactic in the long run. But if nothing works, consider using the services of a marketing agency.
And one of the most important thing you can do with your app is app store optimization. More information about this you can find here.
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